Marketing expert, Seth Godin posted this very short article on his blog today and I wanted to share it with you:

No user servicable parts inside

That’s what it says on countless electronic and mechanical devices. “Don’t touch this,” it says, “you’re way too dumb to open it… you’ll get hurt”

The problem, of course, is that pretty soon you start looking at the entire world that way. Whether it’s web design or Google analytics or backing up your hard drive or just talking to the guys in the plant about your new ideas, it’s really easy to see the world as a black box.

Here’s a simple secret of success: ignore the sticker.

Figure out how to use the tools that the most successful people in your field understand innately.

The same should be said for using technology in ministry. Yes, it takes some work, and yes, schedules are tight and time is in high demand. But, we have to see the longer road, the bigger picture – learning these technologies will change your ministry and reach people that you never dreamed you could reach.
So ignore the sticker – dive in and start to explore.